As one of the biggest hot button issues for the past few years, “brand safety” continues to be on the minds of publishers, brands, platforms and ad tech companies alike.
Powerful Tools and Services to Help Non-Marketers Grow Their Business
We’ve collected some of the essential marketing tools and services that can help you improve your marketing and grow your company’s revenues, even if you know little about marketing.
AWChat: Heather Taylor From PopIconLife with Our Fav Summer Brand Mascots
In honor of the summer heat, Heather Taylor from PopIcon.life took some time to participate in a fantastic #AWChat Twitter chat today about about summer’s most beloved brand mascots.
Ryan Williams: FOMO and the Influencer Economy
Social media expert Ryan Williams, author of The Influencer Economy, kicks off FOMO Sapiens by exploring how influencers really drive social media marketing.
Superpowers of Superconsumers, with Eddie Yoon
Best-selling author Eddie Yoon reveals how superconsumers can shake up any industry, from office supply manufacturers to TV binge-watchers.
AWChat: Fer Machado, Global Chief Marketing Officer at Burger King
Ahead of his Global Keynote Stage presentation at #AWAPAC next week, Burger King CMO Fernando Machado took some time to participate in a fantastic #AWChat Twitter chat today. Here is a recap in case you missed it!
5 Ways to Infuse Design Thinking Into Your Team’s Process
From education to healthcare, design thinking has permeated dozens of industries as a way to foster creative problem solving and catalyze innovation at the same time.
Uncommon Thinking Podcast: Ant Middleton
In this episode from Advertising Week Europe we will be joined by Lighthouse founder Kathleen Saxton in an exclusive conversation with Ant Middleton, Chief Instructor of Channel 4’s hit show ‘SAS: Who Dares Wins’.
5 Steps to Protecting Your Online Reputation
Make no mistake, you and your family’s online reputation is a big deal.
AWChat: Chuck Porter, Co-Founder and Chairman of Crispin Porter + Bogusky
With the inaugural edition of #AWAPAC right around the corner, we thought it would be a good time to speak with advertising legend Chuck Porter of CP+B ahead of his upcoming Global Keynote in Sydney.