It starts with a thought: What if this year we went somewhere different?
Supercharge Your Marketing With Influencer Marketing
Influencer marketing, if done right, can help your startup or small business grow your audience, improve sales, and expand brand awareness through social media.
Intro: Erich Joachimsthaler on the Business of Platforms
In our inaugural episode, we hear from Erich Joachimsthaler, leading brand strategist, on the future of brands as platforms eat pipelines.
AWChat: JohnWallStreet
Our thanks to @HowieLongShort for participating in today’s #AWChat
Winning Brands Will Be Both Heard and Seen
It’s a complex life for marketers. The explosion in channels, platforms and media has left…
AWChat: Rich Shea, President, Major League Eating
In honor of the Nathan’s Famous Hot Dog Eating Contest, we thought it would be appropriate to reboot our Twitter chat series with guest Rich Shea, President of Major League Eating.
Some Thoughts On 21st Century Creativity
It’s no secret that you must bend a few rules and adapt to new climates…
Global Power Players – QA with Nick Law, CCO, Publicis Groupe
Once upon a time, Nick Law claimed to be good at two things: playing rugby and drawing. Fast forward and his portfolio suggests otherwise.
10 Brand Voice Lessons Every Marketer Should Master
Over three decades ago I made a presentation and wrote a book about brand voice that captured the attention of the advertising and marketing communities.
The 3 Reasons Social Media has Changed the Traditional Creative Process
Social Media has revolutionized the way we consume news, communicate with friends, and interact with brands.