As consumers, it’s no shock that celebrities are paid to endorse products. They can feature in a perfume ad, turn up at a product launch, or provide the voiceover for a box of cereal – and no one is under the impression that they did that just because they fancied it.
Influencers vs Celebrities – Who Comes Out on Top?
There are now very few brands that aren’t working with influencers in some capacity. In fact, according to recent research just 18% aren’t.
5 Things Your Brand Can Learn from YouTubers
For those of us who don’t watch YouTube content daily, the enormous subscriber numbers a lot of them command can actually make you jump.