One of the most highly-touted social campaigns is Taco Bell’s Cinco de Mayo Snapchat lens. While the lens was only around for 24 hours, it was viewed 224 million times—making it the most successful campaign in the app’s history at the time.
One of the most highly-touted social campaigns is Taco Bell’s Cinco de Mayo Snapchat lens. While the lens was only around for 24 hours, it was viewed 224 million times—making it the most successful campaign in the app’s history at the time.