The answer to this question begins with an investigation of brand safety; including what it now means, and why it matters.
Fake News and How AI Can Help Brands Avoid Being Associated with It
Although it first made headlines during the U.S. presidential election cycle, fake news is a global issue and as the UK General Election approaches, a London-based team of fact-checkers is working hard to limit the spread of false information that may influence the result.
Capitalising on Data-Driven Acquisitions in 2017
Among the plentiful tech acquisitions of 2016 there were several that puzzled and intrigued the industry. But it’s safe to say that when the strategic rationale behind M&A activity in the tech space is initially unclear, it’s usually about data – and more specifically, first-party data modeling.