Being asked to ’think outside the box’ is nothing new to those of us in the insight and creative industries, but the ability to do it seems to come more easily to some than to others.
ABC1 No Longer Tells the Whole Story
Recently, IPA Touchpoint research revealed the extent of the media overload facing both viewers and advertisers alike; in the UK, the study found that nearly all adults consume two or more different types of media in the same half hour, whilst a quarter admitted to alternating between three.
The Brain’s Perspective of Cannes’ Winning Ads
Last week, in the sunny south of France, UK creatives proved they could hold their own among ad land’s biggest and brightest.
Introducing the Brand Room: A Template for More Thoughtful Comms Planning
Companies looking to promote their brands or products amongst today’s complex audiences can gain a great deal from understanding how the brain functions.