Helen Rose, head of insight and analytics at independent media agency the7stars, explores the role of empathy in driving gender awareness – for next-level brand campaigning.
Why Looking Back Has Helped Us Cope With Lockdown
Nostalgia marketing has been growing in prominence over the past few years, with many brands seeing it as a shortcut to success when it comes to tapping into consumers’ emotions.
Niché No More: The Podcast Comes of Age
With constant screen-swiping and nano-second attention spans, it’s amazing to discover that there’s still a medium that engages nearly 4 million people undistracted for up to an hour: podcasts.