The word “unprecedented” has been used a lot to describe 2020. Only a few weeks into 2021 and it’s seeping into the new year as well. Yet, we’ve learned over the last several months that as people we are resilient and determined to find hope and optimism through it all.
While meetings and family get-togethers have shifted (mostly seamlessly) to Zoom and other virtual platforms, one industry that’s faced some uncertainty and confusion is also one of the most hard-hit: the event industry.
What can brands expect moving forward? Based on the data we collected, here’s some advice for how brands can best communicate with Millennials once we’ve weathered this storm.
Take this time to build your network, establish those connections and create meaningful relationships that will see you through the good and bad times.
In March of this year, I first learned of the “Fearless Girl,” a statue of a little, yet defiant, girl facing Wall Street’s “Charging Bull” statue.