Much has been written about the decline in live sports viewership over the past few years.
There are few global events that captivate on the level of the FIFA World Cup, with the latest set to commence in Russia on the 14th of June.
Back in 2015, the NFL was far and away “America’s Game.”
Generation “Z” comprises of people born generally between 1995 up to 2010. Although there is little agreement on that specific date range (or even the term Gen Z itself), the one thing that’s certain is that these individuals are unlike any other demographic grouping we’ve seen in history.