But is a Super Bowl ad the best way for a major brand to make an apology?
To drive the most revenue from the lowest investment, you’ve got to use your earned media to get your brand paid!
The future of consumer engagement is so clearly visual, and in a hyper-competitive marketplace, images can give brands an edge and win sales.
Marketers freaking out over upheaval in the social media space have to chill and focus on their core objectives.
Social media is a crazy competitive playground with marketers at brands and small embracing earned media marketing to build engagement.
The paid media landscape is a minefield, with ad fraud issues plaguing a less-than-transparent marketplace, and big brands going so far as halting spend to get some clarity.
The buzzed-about recent report, “The Follower Factory,” has marketers scrambling to check if the “influencers” they are working with are ripping them off.
With estimations of 2017 holiday sales said to have broken records, it would be easy to think that all the talk of a “retail apocalypse” is overblown.