But is a Super Bowl ad the best way for a major brand to make an apology?
Use Your Earned Media to Get Paid
To drive the most revenue from the lowest investment, you’ve got to use your earned media to get your brand paid!
Can You See Your Brand’s Future?
The future of consumer engagement is so clearly visual, and in a hyper-competitive marketplace, images can give brands an edge and win sales.
Social Media Marketers Have Got to Chill
Marketers freaking out over upheaval in the social media space have to chill and focus on their core objectives.
Deep Inside Winning Earned Media Strategies
Social media is a crazy competitive playground with marketers at brands and small embracing earned media marketing to build engagement.
Getting the Measure of Earned Media Value
The paid media landscape is a minefield, with ad fraud issues plaguing a less-than-transparent marketplace, and big brands going so far as halting spend to get some clarity.
Marketers Must Hold Influencers Accountable
The buzzed-about recent report, “The Follower Factory,” has marketers scrambling to check if the “influencers” they are working with are ripping them off.
What Retail Goliaths Can Learn From Challenger Davids
With estimations of 2017 holiday sales said to have broken records, it would be easy to think that all the talk of a “retail apocalypse” is overblown.