Consumers today expect content that’s live, on-demand and hyper-relevant.
The rise of live streaming and on-demand media continues to redefine the fan experience, providing sports fans with a deeper connection to their favorite teams, while also opening up new opportunities for brands.
Social media integration across screens continues to redefine the way fans interact with sports teams, broadcast networks and brands – from live events and mobile, to web and traditional TV.
College basketball fans look forward to the month of March every year. The NCAA Tournament, also known as March Madness, is where every game matters