Josh Kelly

Managing Partner and Chief Strategist at FINE
Josh is the San Francisco-based Managing Partner and Chief Strategist at FINE. For the past 12 years, he’s worked on brand strategy, content marketing, and digital initiatives for leading brands in Silicon Valley, Napa Valley, and other valleys (and sometimes even higher altitude locations). He’s worked with clients like Anchor Brewing, Kimpton Hotels, Symantec, Cloudera, Ste Michelle Wine Estates, and many more. His prior experience includes roles at Visa and DDB Needham, and teaching experience with the University of California.
Josh Kelly

Latest posts by Josh Kelly (see all)

The Rise of Anti-Luxury Luxury

Luxury is a loaded word. It conjures images of showy opulence and status symbols. That aesthetic still appeals to many – sales of traditional luxury goods are headed toward $1.5 Trillion in the next few years.