Luxury is a loaded word. It conjures images of showy opulence and status symbols. That aesthetic still appeals to many – sales of traditional luxury goods are headed toward $1.5 Trillion in the next few years.
…and Sounds Like B-to-B Branding, It’s Probably Just Bad Branding.
Beyond the heavy-handed humor of catchphrase ads, from Wendy’s “Where’s the Beef?” to Budweiser’s “Wassaaap!” – is a spectrum of smiles that draws people into even high-end brands – a true sign of the heightened value of humor today.