When the 3D TV revolution ended at the start of 2017, some pundits, who’ve long predicted the death of TV itself, were convinced this was the final death knell.
For every advertiser, TV ads provide unparalleled reach, recall-ability as high as 60%, trustworthiness and, as we discussed in the previous article, a proven “kicker effect,” driving digital activity.
Make no mistake, the non-profit space is an ‘industry’. And while the bottom-line goal is to help others, non-profit is similar to other industries when it comes to the challenges around brand awareness, differentiation and making money. In this case – attracting and keeping donors.
The Super Bowl is an American institution, but it’s also the “promise land” for advertisers – unrivaled inventory that puts brands in front of more than a third of the U.S. population in just one ad slot.
Advertisers know that sporting events present some of the best times to get in front of a massive audience.