Holiday trends in recent years have fallen into established patterns, growing year over year, but 2020 is unlike any year in recent memory. Amid the global pandemic and climate of economic uncertainty, brand planning for this upcoming season needs to extend outside of marketers’ comfort zones.
Many industry observers have wisely pointed out that, as in all times of crisis and economic downturn, now is the time for brands to shore up their cores and invest in a way that prioritizes long-term growth.
While we are far from done with this pandemic, companies across industries need actionable plans to adjust to long-term changes. In this regard, the need for real-time data and predictive marketing has never been greater.