The big 5 Agency holding companies, the top suppliers, the big investment: all point to a big American sneeze, and the UK is happy with the runny nose.
Forget Cost Per View. What is Your Cost Per Human?
If you still think viewability is the key to optimising the performance of online brand campaigns, then you have got your head in the sand, says Marco Ricci, CEO of global audit verification firm, Adloox.