The way consumers are shopping and seeking influence is changing as they are turning to social platforms, such as Instagram, for fashion and lifestyle inspiration, demonstrating the power of partnerships and celebrity endorsements for marketers in the retail industry today.
Distinguishing the Fads from the Trends: A Marketer’s Look at Clean Living
From technology, to utilities, to fashion and food, we are surrounded by a constant churn of what we understand to be ‘new’.