Increased competition for users, high install abandonment rates, and diminishing returns on social media platforms means marketers are under a lot of pressure to get things right out of the gate.
Executive Vice President at Digital Turbine Media
Matt Tubergen serves as the Executive Vice President of Digital Turbine Media where he is responsible for overseeing all mobile media and campaign development, management and strategy for its 300 top brands and app clients. With more than 20 years’ experience in the mobile app ecosystem, he has pioneered mobile first strategies for 100’s of the top mobile properties. Previously he led mobile demand strategy as SVP & General Manager at Taptica. He has held senior management positions for American Greetings, THQ and Native X along with supporting multiple successful startups which he founded or co-founded. His background includes media acquisitions, mobile marketing and monetization strategies, product management and business development with partners spanning NFL to Disney.
Latest posts by Matt Tubergen (see all)
- Incrementality is Essential to Building Market Share - April 24, 2020