Here are the main points every marketer should know about Facebook’s 2018 F8 conference.
Facebook’s Newsfeed Changes: A Marketing Opportunity in Disguise
Newsfeed is kicking brands and businesses to the bottom of the page. But instead of despairing, marketers should look to chat for a better, more direct way to engage people on Facebook.
The 3 Pillars of Conversational Marketing
Once the customer opts in, it’s time to start the messaging process. Brands should strive to add value right away to make a good first impression.
It’s Not About the Bot, It’s About the Conversation
A big part of the chatbot appeal comes down to first-party data. Marketers typically rely on pixel tracking and predictive analytics to gather details about their target audience.