Melissa Gonzalez

Melissa Gonzalez is the CEO of The Lionesque Group and author of The Pop Up Paradigm: How Brands Can Build Human Connections in a Digital Age with a relentless passion for helping brands and land developers reimagine brick-and-mortar. She is also The Chief Pop-Up Architect at 22 City Link, Virginia’s first smart city.
Melissa Gonzalez

Latest posts by Melissa Gonzalez (see all)

The Seed to Shelf Movement

From farmer’s markets to hair salons, CBD’s entrance into retail continues to grow at exponential rates.

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