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Escape to Margaritaville

When it comes to growing your brand, there’s no better way to do it than to tell a story. And when it comes to storytelling, you can’t get much better than songwriter, author, entrepreneur and beach goer, Jimmy Buffett.

Chatting with Advertising’s Most Iconic Mascots

As a child (okay, and still to this day) my all-time favorite mascot was Tony the Tiger for Kellogg’s Frosted Flakes. His upbeat attitude in television commercials and advertisements did a fantastic job of getting kids excited about eating Frosted Flakes.

Liberating the Creative Voice

At their seminar, Liberating the Creative Voice, Neil Waller, Co-founder and CEO of Whalar, and Chloe Gottlieb, Chief Creative Officer, US, at R/GA, could share how their work with influencers has led to a greater sense of community and connection between brands and their audiences.

Not Your Parents’ Branded Content

Content branding has evolved and grown to the point where it seems like, as Keith Hernandez, SVP of Brand Strategy and Sales at Bleacher Report, said, “everyone has a studio” for creating brand content.