When it comes to growing your brand, there’s no better way to do it than to tell a story. And when it comes to storytelling, you can’t get much better than songwriter, author, entrepreneur and beach goer, Jimmy Buffett.
On average, U.S. consumers spend between 2-15 hours on mobile apps each day. And each month, a consumer will use an average of 35 different apps.
As a child (okay, and still to this day) my all-time favorite mascot was Tony the Tiger for Kellogg’s Frosted Flakes. His upbeat attitude in television commercials and advertisements did a fantastic job of getting kids excited about eating Frosted Flakes.
Having an “if it ain’t broke, don’t fix it” mentality can be a major blind spot when it comes to cultures of diversity. In fact, Kevin Wertz, CEO of Campbell Ewald, believes this was the blind spot that lead Campbell Ewald into crisis in 2016.
Generation Z is powerful, and with the right insights, you can still make them care about your brand.
At their seminar, Liberating the Creative Voice, Neil Waller, Co-founder and CEO of Whalar, and Chloe Gottlieb, Chief Creative Officer, US, at R/GA, could share how their work with influencers has led to a greater sense of community and connection between brands and their audiences.
Content branding has evolved and grown to the point where it seems like, as Keith Hernandez, SVP of Brand Strategy and Sales at Bleacher Report, said, “everyone has a studio” for creating brand content.