Effective app marketing in 2018 is data-driven by default.
The Full Picture: USA Today Network’s Immersive Video Strategy
More and more companies are embracing VR to connect with people on a deeper level.
How the Associated Press Tap New Revenue Streams
The Associated Press — a 170-year old news organization with teams in over 100 countries…
How National Geographic Empowers Content Exploration
In the early days of digital, media companies believed that more was better. However today, they are waking up to a hard truth.
How to Master App Store Optimization by Thinking Locally and Globally
Think of it like products in a supermarket.
Listening to the Audio Opportunity at The Washington Post
Since Amazon founder Jeff Bezos bought the Washington Post in 2013, the publication has become a sandbox for digital ideas that span a wide spectrum.
Is Facebook’s Loss In User Engagement A Gain For Google?
On the heels of forecasts by research firm eMarketer that Facebook is losing younger users at an alarming rate (2 million users under the age of 25 will flee the social network in 2018), the question arises: which rival network will benefit from the shift?
How Much Are Users Really Willing To Pay For Subscription Mobile Apps?
More than you might think. New data suggests companies may be leaving money on the…
Deep Dive: The Finance Apps Having A Millennial Mobile Moment
The first wave of banking and fintech apps got high marks for delivering features that…