Phil Schraeder, CEO at global technology and media company GumGum, explains why now is the time for the AI industry to examine its conscience and tackle bias from the inside-out.
The GDPR Inflection Point: Finding New Ways to Target
Contextual Advertising Makes a Comeback in a Post-GDPR World
Why Do Marketers Still Fall for the Siren Call of Video Completion Rates?
Back in 2015, my colleague described the many reasons why video completion rate (VCR) was an inadequate way to measure campaign success.
Brand Safety Problems are Symptoms of a Bigger Issue
Everybody loves programmatic for reasons so numerous and familiar we have no need to list them here. But let’s be honest, it can blindside brand managers, and leave them feeling like the mother who drops her kid off at school only to learn later that he’s been picked up by the police.