From predictive analytics to machine learning and AI, the rise of data intelligence and new technologies have changed how brands approach marketing and the ROI they can create.
Gone, largely, are the days of the creative CMO. CMOs today are increasingly expected to bring a mix of both left-brain and right-brain skills to their job – to not only engage audiences, but leverage data to impact the customer experience.
In today’s experience economy, the reality is your customer experience defines your brand more than anything else you do.
We’ve been hearing it for months – 2016 is going to be the year of VR. And with the release of three consumer headsets in the first half of the year, they just might be right.