From predictive analytics to machine learning and AI, the rise of data intelligence and new technologies have changed how brands approach marketing and the ROI they can create.
The Rise of Dual-Brain CMO
Gone, largely, are the days of the creative CMO. CMOs today are increasingly expected to bring a mix of both left-brain and right-brain skills to their job – to not only engage audiences, but leverage data to impact the customer experience.
3 Keys to Improving the Customer Experience Through Data Intelligence
In today’s experience economy, the reality is your customer experience defines your brand more than anything else you do.
Now is the Time to Start Preparing for What Comes After VR
We’ve been hearing it for months – 2016 is going to be the year of VR. And with the release of three consumer headsets in the first half of the year, they just might be right.