As President Trump passes his first 100 days in office it has been debated not only what he has achieved in this time but whether 100 days is even a relevant or useful milestone – why not 20 weeks, 6 months or even a full term?
Back-to-Basics: Marketing Lessons from Donald Trump
He was the most disliked candidate to ever run for the White House. He made innumerable missteps on his way to winning the Presidency. However, love him or hate him, Donald Trump and his 2016 campaign did remind us of some basic and often ignored principles of marketing.