Creativity isn’t just about creating something clever for your portfolio, it’s about demonstrating effectiveness tangibly in a way that drives results for clients. The difficulty we face now, says a4’s Will Kunkel, the advanced digital solutions arm of Altice USA, is that we used to have very distinct lanes like brand advertising and direct response, whereas now – it’s a crowded space.
Latest posts by Advertising Week (see all)
- The Sonic Truth: Differentiation Through Sound: Radio - November 21, 2019
- Q&A: Meet Donnie Broxson, the Agency President Offering His Perspective on Consumer Fatigue - November 18, 2019
- The Sonic Truth: Tales of Turbulence and Other Sonic Branding Stories - November 14, 2019