Creativity isn’t just about creating something clever for your portfolio, it’s about demonstrating effectiveness tangibly in a way that drives results for clients. The difficulty we face now, says a4’s Will Kunkel, the advanced digital solutions arm of Altice USA, is that we used to have very distinct lanes like brand advertising and direct response, whereas now – it’s a crowded space.
Subscribe to AW360 Live podcast: Apple Podcasts • Google Play
Podcast: Play in new window | Download
Latest posts by Advertising Week (see all)
- Great Minds: Verizon Media’s CEO On Building Product Ecosystems - May 29, 2020
- The For-Purpose Experience – Givsly For-Purpose Podcast Episode 3 - May 27, 2020
- The Unlikely Channel With The Possibility To Thrive: Q&A - May 27, 2020