AW360 Live Podcast: a4 Media on Creativity

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Creativity isn’t just about creating something clever for your portfolio, it’s about demonstrating effectiveness tangibly in a way that drives results for clients. The difficulty we face now, says a4’s Will Kunkel, the advanced digital solutions arm of Altice USA, is that we used to have very distinct lanes like brand advertising and direct response, whereas now – it’s a crowded space.

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