We live in bizarre times. Poverty, inequality, youth unemployment and climate change are among the many challenges we are facing as a collective. In business, CEOs have gone from being symbols of aspiration to objects of intense scrutiny. Even startups are being asked the difficult question of: but what is the wider impact your business is having on society? People demand more from brands, and Kindred Media are an organization looking to help brands answer those questions. This episode is guest hosted by Ian Schafer, and features Mary Sculley, VP Client Strategy at Warner Media IMPACT, and Florian Hoffman of the DO School.