Pippa, the Stockholm based company that prides itself on making podcasting as easy as possible was recently acquired by Acast – a larger podcasting company with a massive slate of shows. The reason for the acquisition is to provide current Acast creators with more hosting, analytics, advertising and sharing options. As well as incentivizing future podcast creators to not be put off by the ‘lift’ that can be associated with getting a show off the ground in the first place. Simon Marcus is one of Pippa’s Co-Founders, and talked to me about his newly formed role at Acast as a Product Director, the acquisition itself, and provided a unique perspective on where the podcast industry is heading next.
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