AW360Live: Virtual Reality is Here, Now What?

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VR gear is finally in the hands of consumers. Headsets from Oculus, HTC, and Samsung are widely available on store shelves, with more on the way including one from Sony coming this Fall. So what happens now? How can marketers take advantage of the growing user base of VR enthusiasts? What’s the missing link that’s going to make VR the promising new marketing technology we’ve been waiting for?


  • Zed Nikola – Creative Services Director
  • Debby Ruth – SVP, Frank N. Magid Associates
  • Tony Mugavero – Founder & CEO, Littlestar
  • Marcus Peterzell – EVP Ketchum Sports and Entertainment, Co-Head of Ketchum VR Practice

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