Brand safety is something that we can all agree is one of, if not the most important issues in the industry today. You could say that brand safety has become the cornerstone of all programmatic buys – but just how seriously are buyers and sellers taking it? Do not miss this panel as we hear from different players in the market and their role in maintaining and advancing a safe, well lit, brand- safe environment for digital advertising.
What you’ll learn:
- Brand safety means a number of things to different people
- Collaboration is key
- Instilling confidence in the industry