Brand Stars

Building Trust in a Digital Age

Hailed as the biggest reason someone would buy your brand, recommend you to others or share their data with you, being told to ‘build trust’ seems like a cruelly elusive solution to the challenges businesses face, and it doesn’t end there.

Context Matters: Amplifying Your Brand Message

Today, we accept that modern brands invest significant time and resources to create their identity and to connect with their audiences through marketing messages. Digital media is a key component to these efforts, but did you know nearly 1 in 10 digital ad impressions are surrounded by unsuitable or inappropriate content?

Set Creative COO Alan Doyle

Experiential Marketing Q&A: Alan Doyle, COO, Set Creative

Set Creative is an experiential marketing agency that serves clients like Vans, LEGO, and WPP. We sat down with their COO, Alan Doyle, to discuss the present and future of the experiential industry: from live events to pop-ups, and everything in-between.

Supreme’s Red Oreos Are Going For $10,000 On eBay

Supreme created a red branded Oreo cookie of the double-stuffed variety in partnership with Mondelez International as part of its spring-summer 2020 collection, which launched today. A three-pack of cookies goes for $8 at New York City Supreme stores and will be available to buy online next week.

5 Critical Things Successful Brands Did To Survive The Retail Apocalypse

Macy’s has just announced 140 company closures, and 2,000 staff layoffs through 2023. In January alone, Opening Ceremony, Express, Papyrus, and JCPenney all announced they will be closing down over 300 retail locations in 2020. In 2019, a record-breaking 9,300 brick and mortar stores were shut down — a 59 percent increase over 2018 – and retail layoffs were up 92% last month. 

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