Supreme created a red branded Oreo cookie of the double-stuffed variety in partnership with Mondelez International as part of its spring-summer 2020 collection, which launched today. A three-pack of cookies goes for $8 at New York City Supreme stores and will be available to buy online next week.
An image of the red cookie was leaked three days prior on a Supreme super-fan and reseller’s Twitter account, @TheSupremeSaint. The post received 67,000 likes and nearly 19,000 retweets.
Supreme x @Oreo
Coming Soon. pic.twitter.com/I6vlUpOBq5
— The Supreme Saint (@TheSupremeSaint) February 17, 2020
Yet before Supreme dropped the Oreo in the brand’s signature red, the cookie made its way to eBay. One package of the three “rare” cookies has a current bid of $10,000 with 51 bidders and 176 watchers.
Hype around the Supreme Oreo cookie started months ago on Reddit, a potential leak from a Nabisco plant worker. Users responded to the image in confusion, with one Redditor in disbelief saying, “This is wild if it’s real. Hype cookies, I never thought I’d see the day.”
Supreme celebrated 25 years last year and has a slew of brand collaborations under its belt. In 2017, it started a luxury-meets-streetwear revolution when it partnered with Louis Vuitton to launch luggage and apparel that replaced the designer’s signature brown for Supreme’s red.
In October 2019, Supreme released a North Face Statue of Liberty Baltoro jacket for its fall-winter 2019 collection, coinciding with the opening of its San Francisco store.
Shortly after, Supreme and Rimowa announced their second partnership in November 2019—aluminum suitcases wrapped in a broken glass motif and Supreme logo.
What started as a small skateboard shop with roots in Manhattan’s Lafayette Street in 1994 now boasts a $1 billion valuation after the Carlyle Group invested $500 million in Supreme last year. The brand operates 12 stores, six of which are located in Japan.
This article first appeared on a.list.
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