Eighty-five percent of marketers are concerned about the rising costs of Facebook ads, according to a LiveIntent study which polled 200 marketers who spent at least $100,000 on Facebook ads during October.
Gen Z shoppers are less trusting of brands compared to Boomers, according to Morning Consult’s report, “Most Trusted Brands—The State of Consumer Trust.”
This week in social media news, TikTok is exploring a curated content stream, Twitter is considering its own payment option and user rating system while Pinterest growth outpaced Snapchat.
As we enter 2020, social media will remain a critical channel for driving brand awareness and generating sales. To see the best return on investment (ROI), however, brands will have to be early adopters of a few social media marketing trends we’re shining a light on here. Think TikTok influencers, augmented reality (AR) social commerce and video storytelling.
Marketers will spend $102.8 billion dollars a year on video ads by 2023, making 2020 an important year to ramp up video marketing efforts.
As podcast usage continues to rise, it’s important for marketers to know who they’re speaking to when advertising on podcasts. Here we’re breaking down the preferences of these super listeners and how podcasts influence these consumers’ buying behavior, according to the study’s findings.
Winter is near, which means guys are trading in their blankets for beards and swapping shaving cream for beard oil. In the U.S. alone, 49 million men wear facial hair.
Marketers now consider alignment with social issues as one of the top three benefits of a content campaign, according to a new study from World Media Group.
Marketers don’t feel prepared when it comes to implementing tech features that support mobile advertising, according to a new study from WBR Insights.
Geotargeted ads are helping brands engage and influence consumers with contextually relevant messages. Or are they?