The percentage of black hires in the US grew from 4.8 percent in 2018 to 5.5 percent in 2019, a paltry 0.7 percent increase.
“The Show Must Be Paused” was created “in observance of the long-standing racism and inequality that exists from the boardroom to the boulevard.”
This week in social media news, Facebook releases a report on COVID’s impact on small businesses and acquires GIPHY as part of Instagram, eMarketer predicts Instagram and Snapchat will outperform Facebook in terms of engagement growth and TikTok will present at the IAB NewFronts for the first time.
Compared to half of the respondents that are okay with brands running “normal” advertising campaigns not linked to the pandemic, about 20 percent expressed disapproval of these campaigns.
A Kantar study of food delivery advertising during February 2-April 11 shows ad spend in the category at $269 million, down just over 5 percent compared to the same time frame in 2019. Despite the modest decline, a handful of food delivery brands actually upped their ad spend during coronavirus.
Interactions to over 1.5 million articles about coronavirus reached 500 million in just a week during February, according to a new report from NewsWhip, “Coverage of the Coronavirus on Web and Social.”
There’s a silver lining to the restaurant closures: brands have the opportunity to put public health ahead of profits and help their community through acts of altruism.
This week in social media news, TikTok hires a chief information officer to keep watch on data and rolls out new native analytics tools, Facebook pulls out of SXSW and more.
Results from the February 2020 CMO Survey are in. The survey, administered bi-yearly online, covers the opinions of top marketers on budgets, firm capabilities, and social media. Here we’re covering the survey’s most important findings.
This week in social media news, eMarketer released Twitch viewership forecasts, TikTok is reportedly testing direct website links in profile bios and launched parental controls for parents of TikTok users while Twitter rolled out a new option to add tweets to previous tweets.