Marketers now consider alignment with social issues as one of the top three benefits of a content campaign, according to a new study from World Media Group.
Nina Aghadjanian
Journalist at AList
Latest posts by Nina Aghadjanian (see all)
- Marketers Place More Importance On Cause Marketing - November 14, 2019
- Marketers Lack Confidence In Adopting New Mobile Tech Features - October 25, 2019
- Poor Quality Data, Fraud In GPS Signals Undermine Geotargeted Ad Campaigns - October 3, 2019
Marketers Lack Confidence In Adopting New Mobile Tech Features
Marketers don’t feel prepared when it comes to implementing tech features that support mobile advertising, according to a new study from WBR Insights.
Poor Quality Data, Fraud In GPS Signals Undermine Geotargeted Ad Campaigns
Geotargeted ads are helping brands engage and influence consumers with contextually relevant messages. Or are they?
Unexpected Brand Partnerships Touch Down For NFL’s 100th Season
The National Football League’s centennial season just touched down and with it a bevy of activations from brands new and returning are rolling out.
Gen X And Baby Boomers Adopting Tech At Higher Rates
Technology adoption rates for older generations have been growing rapidly in recent years, according to a survey by Pew Research Center.