Latest posts by Nina Aghadjanian (see all)

This Week In Social Media

This week in social media news, TikTok hires a chief information officer to keep watch on data and rolls out new native analytics tools, Facebook pulls out of SXSW and more.

Twitch To Reach 47 Million Views By 2023

This week in social media news, eMarketer released Twitch viewership forecasts, TikTok is reportedly testing direct website links in profile bios and launched parental controls for parents of TikTok users while Twitter rolled out a new option to add tweets to previous tweets.

Supreme’s Red Oreos Are Going For $10,000 On eBay

Supreme created a red branded Oreo cookie of the double-stuffed variety in partnership with Mondelez International as part of its spring-summer 2020 collection, which launched today. A three-pack of cookies goes for $8 at New York City Supreme stores and will be available to buy online next week.

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Report: The Behavioral Trends Of Mobile Gamers

Nearly two-thirds of mobile gamers are more likely to engage with an in-app rewarded ad than a sponsored social media post for retail advertisers, according to Tapjoy’s 2020 “Modern Mobile Gamer: Direct-to-Consumer Retail Report.”