Fielded from March to May, the responses reflect CMOs’ optimism about business rebounding in the next year and a half, in addition to a desire to play things safe in 2021 by targeting existing markets.
The results of Mood Media’s survey show nearly half (49 percent) of consumers around the world are still nervous that in-store shopping will expose them to the virus, yet most have returned to non-essential stores.
This week in social media news: TikTok rival Likee garners 150 million MAUs in Q2, LinkedIn adds new features to its Sales Navigator platform, Snapchat partners with TikTok creators to launch body movement-tracking lenses.
This week in social media news, President Trump issues an executive order banning TikTok and WeChat in 45 days if they’re not sold by their parent companies.
Using its leftover avocado pits, Chipotle is launching a sustainable line of apparel and accessories made with organic cotton called Chipotle Goods, all profits from which will benefit organizations advancing sustainability in fashion and farming.
Predictive analytics, the use of real-world data and machine learning techniques to identify the likelihood of future outcomes, has become a cornerstone of media planning.
In mid-2018, a whopping 61 million members of Gen Z entered the US workforce, making there five generations in the workforce at once.
New research shows adopting sustainability practices can boost a brand’s key metrics, as 77 percent of executives say sustainability initiatives have increased consumer loyalty.
We’re searching for the most pressing marketing insights this week.
The percentage of black hires in the US grew from 4.8 percent in 2018 to 5.5 percent in 2019, a paltry 0.7 percent increase.