Marketers now consider alignment with social issues as one of the top three benefits of a content campaign, according to a new study from World Media Group.
Marketers don’t feel prepared when it comes to implementing tech features that support mobile advertising, according to a new study from WBR Insights.
Geotargeted ads are helping brands engage and influence consumers with contextually relevant messages. Or are they?
The National Football League’s centennial season just touched down and with it a bevy of activations from brands new and returning are rolling out.
Technology adoption rates for older generations have been growing rapidly in recent years, according to a survey by Pew Research Center.