Geotargeted ads are helping brands engage and influence consumers with contextually relevant messages. Or are they?
Nina Aghadjanian
Journalist at AList
Latest posts by Nina Aghadjanian (see all)
- Poor Quality Data, Fraud In GPS Signals Undermine Geotargeted Ad Campaigns - October 3, 2019
- Unexpected Brand Partnerships Touch Down For NFL’s 100th Season - September 24, 2019
- Gen X And Baby Boomers Adopting Tech At Higher Rates - September 24, 2019
Unexpected Brand Partnerships Touch Down For NFL’s 100th Season
The National Football League’s centennial season just touched down and with it a bevy of activations from brands new and returning are rolling out.
Gen X And Baby Boomers Adopting Tech At Higher Rates
Technology adoption rates for older generations have been growing rapidly in recent years, according to a survey by Pew Research Center.