This week in social media news, TikTok hires a chief information officer to keep watch on data and rolls out new native analytics tools, Facebook pulls out of SXSW and more.
Results from the February 2020 CMO Survey are in. The survey, administered bi-yearly online, covers the opinions of top marketers on budgets, firm capabilities, and social media. Here we’re covering the survey’s most important findings.
This week in social media news, eMarketer released Twitch viewership forecasts, TikTok is reportedly testing direct website links in profile bios and launched parental controls for parents of TikTok users while Twitter rolled out a new option to add tweets to previous tweets.
Supreme created a red branded Oreo cookie of the double-stuffed variety in partnership with Mondelez International as part of its spring-summer 2020 collection, which launched today. A three-pack of cookies goes for $8 at New York City Supreme stores and will be available to buy online next week.
The number of US consumers warming to the idea of shopping via smart speakers is smaller than eMarketer initially predicted.
Nearly two-thirds of mobile gamers are more likely to engage with an in-app rewarded ad than a sponsored social media post for retail advertisers, according to Tapjoy’s 2020 “Modern Mobile Gamer: Direct-to-Consumer Retail Report.”
Over two-thirds of retailers think they aren’t meeting the demands of hyper-adoptive consumers, according to a new report from retail tech company Bluecore and Forrester Consulting, “Align Technology, Data And Your Organization To Deliver Consumer Value.”
Twitter’s earnings report shows its revenue surpassed the billion-dollar mark for the first time, eMarketer finds that half of the companies use LinkedIn for marketing and Snapchat developer platform-backed app Hoop receives 2.5 million downloads within a week.
This year, the Super Bowl LIV, airing February 2, sold all its in-game ad inventory early for the first time in five years, with pricing for units topping out at $5.6 million per 30-second spot.
Eighty-five percent of marketers are concerned about the rising costs of Facebook ads, according to a LiveIntent study which polled 200 marketers who spent at least $100,000 on Facebook ads during October.