Facebook Report Reveals COVID-19’s Impact On Small Businesses

This week in social media news, Facebook releases a report on COVID’s impact on small businesses and acquires GIPHY as part of Instagram, eMarketer predicts Instagram and Snapchat will outperform Facebook in terms of engagement growth and TikTok will present at the IAB NewFronts for the first time.

Food Delivery Ad Spend Reaches $269 Million During Coronavirus

A Kantar study of food delivery advertising during February 2-April 11 shows ad spend in the category at $269 million, down just over 5 percent compared to the same time frame in 2019. Despite the modest decline, a handful of food delivery brands actually upped their ad spend during coronavirus.

How The Web Reacted To Coronavirus Coverage

Interactions to over 1.5 million articles about coronavirus reached 500 million in just a week during February, according to a new report from NewsWhip, “Coverage of the Coronavirus on Web and Social.”

This Week In Social Media

This week in social media news, TikTok hires a chief information officer to keep watch on data and rolls out new native analytics tools, Facebook pulls out of SXSW and more.

Twitch To Reach 47 Million Views By 2023

This week in social media news, eMarketer released Twitch viewership forecasts, TikTok is reportedly testing direct website links in profile bios and launched parental controls for parents of TikTok users while Twitter rolled out a new option to add tweets to previous tweets.