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  • Storytellers
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AW360 – Advertising Week 360
  • Storytellers
  • Techtelligence
  • By the Numbers
  • Brand Stars
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  • Recent Posts

Nina Aghadjanian

Journalist at AList

Latest posts by Nina Aghadjanian (see all)

  • Marketers Place More Importance On Cause Marketing - November 14, 2019
  • Marketers Lack Confidence In Adopting New Mobile Tech Features - October 25, 2019
  • Poor Quality Data, Fraud In GPS Signals Undermine Geotargeted Ad Campaigns - October 3, 2019
By the Numbers
4 weeks ago

Marketers Place More Importance On Cause Marketing

Marketers now consider alignment with social issues as one of the top three benefits of a content campaign, according to a new study from World Media Group.

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November 14, 2019
By the Numbers
2 months ago

Marketers Lack Confidence In Adopting New Mobile Tech Features

Marketers don’t feel prepared when it comes to implementing tech features that support mobile advertising, according to a new study from WBR Insights.

October 25, 2019
Techtelligence
October 3, 2019

Poor Quality Data, Fraud In GPS Signals Undermine Geotargeted Ad Campaigns

Geotargeted ads are helping brands engage and influence consumers with contextually relevant messages. Or are they?

October 3, 2019
Brand Stars
September 24, 2019

Unexpected Brand Partnerships Touch Down For NFL’s 100th Season

The National Football League’s centennial season just touched down and with it a bevy of activations from brands new and returning are rolling out.

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September 24, 2019
Techtelligence
September 24, 2019

Gen X And Baby Boomers Adopting Tech At Higher Rates

Technology adoption rates for older generations have been growing rapidly in recent years, according to a survey by Pew Research Center.

September 24, 2019
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