Ahead of the annual digital shopping super-sale that we call Amazon Prime Day, we spoke with IN Marketing’s Kelly Ravestijn and Catie Hoover about how the modern consumer shops and makes buying decisions.
Brand Stars
The Unique Power of the Everyday Sound
Living is easy with eyes closed…. (Lennon/McCartney) I, like millions of others around the world,…
The Most Influential Logos of All Time
Once upon a time, it didn’t matter if a local business accidentally shared a logo with another business 100 miles away. The audiences for each business would rarely overlap.
Brands on the Move
Can brands trademark a moving image, or a sound?
Publishers Are Becoming Direct-to-Consumer Brands
Paywalls alone will not transform the environment; publishers need to think brand, product and revenue.
Brand Strategy: Stop. Think. Act.
Why is it that companies are comfortable investing in comms, but only seem able to scrape together leftover budget to invest in defining the strategy of the brand itself?
The Future of Ads as Entertainment
Cannes shows the best of a growing trend — creating brand-sponsored stories that can stand on their own.
Nike’s New World Cup Ad Shouldn’t be News – But it is
The Women’s World Cup kicked off last week, and there’s something in the air.
Retail Brands Need to Think Less Like a Retailer and More Like a Service Brand
Is this just the beginning of the end for High Street retailers or a final wake up call for them to think and behave differently?
Uncommon Thinking: Data and Democracy in a Post-Truth Era
The Guardian’s Jonathan Freedland explored the issue with panelists at Advertising Week Europe.