Thanks to technology and social media, consumers can see a brand’s true colors.
Brand Stars
How to Be Happy at Work: The Power of Hope
Life really is too short to be unhappy at work.
The Key Changes You Need to Make to Your Annual Kick-Off Meeting
It’s getting to be “that” time of year again, when Sales and Sales Enablement leaders begin planning their annual sales kick-off meetings.
Marketing to Women? How to Get it Right.
In an age of increased gender fluidity, blurred gender roles and femvertizing, “marketing to women” is a minefield.
3 Challenges Creative Agencies Must Confront, Thanks to the Rise of Consulting Firms
The digital marketing consultant has arrived, and agency creatives are feeling the heat. Digital ad spending is on the rise – predicted to hit $305 billion in 2019 up from $230 billion this year, according to eMarketer.
Changing the Future for Gen Z Girls: Why They Need Better Female Role Models
It’s 13 years since the launch of Facebook. Since then we’ve seen a flurry of other social media launches, shaping the way an entire generation (Gen Z), connects, interacts and feels about one another and themselves.
Creating Effective and Lasting Partnerships by Being Human
Agencies are in the service business. One of us is a client and the other is a provider. And while we all strive for the “kumbaya moment,” where we stand on a stage in an embrace to accept an award, this type of relationship does not develop overnight
The Third Way: Nurturing the Core of a Struggling Brand
What would you do if your brand was struggling and in obvious decline? Clearly, innovation is the key. But how can you innovate to revive the brand and restart growth?
What Are the 8 Traits Shared by All Successful People?
Successful people share common traits that can be replicated with surprising results. Educator Richard St. John made it his life’s work to uncover exactly what these were after a conversation on a plane heading towards a conference in 1999.
Beware: The Peril of Pro-Bono
Ultimately, the financial benefit of pro-bono work is diminished by difficulties of prioritisation and creative differences.