As the team prepared to head to the state championships, I had the opportunity to speak to their coach, a seasoned athlete herself who had run professionally in her youth.
Brand Stars
New Frenemies: Collaboration Trumps Competition
I had just asked the CEO of one of the world’s largest digital media companies about the trend of publishers masquerading as ad agencies, and the tensions it creates between people who do what he does for a living and people who do what I do for a living.
Success Without a Plan: The Super Bowl Halftime Show Paradox
The Super Bowl halftime show holds a strangely unique and enviable place in culture, one that no other annual event can really emulate. It blends so many different entertainment elements to create a moment in time that taps into a huge global audience across all forms of media…
Should Sports Brands Speak Out on the Muslim Ban?
When President Trump’s executive order suspending travel to the U.S. from seven Muslim-majority countries was announced on January 27th, news and social media erupted with strong commentary. Among those expressing opinions were several high profile professional athletes and coaches.
Super Bowl LI : Game Plan for Advertisers
We are less than a week out from one of the largest advertising events of the year – the Super Bowl. We all know the Super Bowl veterans, such as Budweiser and Doritos, are going to bring it, buying slots to air iconic commercials that will resonate with viewers for days.
The Tiki Metric
Conjuring images of distant shores, hula skirts and sacred totems, Tiki is rooted in an enchanting mix of fumy libations and Polynesian-themed escapism. And it’s quite possible that no other cultural trend has risen and fallen so spectacularly over the past 100 years.
Super Bowl 51: A New Hope
Predictions, it turns out, are a dangerous thing when it comes to guessing what might happen when America thrusts itself into the star spangled spotlight of the worlds eyes and ears.
3 Lessons in Ad Tech Creative I Learned from Being in a DIY Band
While playing in sweaty, nasty houses and bars across the country may not seem related to advertising technology, I’m constantly applying the lessons I learned as a self-taught touring musician to my current career.
The Importance of the Super Bowl’s Digital Marketing Sidecar
Maximizing the digital footprint of Super Bowl advertising campaigns extends much further than simply posting television ads to YouTube.
The Outlook For Brands In 2017
As the flock of grey swans (known unknowns) gathering on the horizon brings 2016 to a close, the sense of an ending seems somehow more profound this year.