Let’s get something out of the way: I’m not motivated by money.
Brand Stars
Future-Proofing the Talent Experience
Do you know if your employees were excited to show up to work today?
You Say Your Clients Are Happy? Prove It!
Eighteen months ago, Andy Parnell, Chief Client Officer of LaneTerralever, felt things weren’t going as well as the agency’s 105 people seemed to think.
Do Brands Still Need Icons in the Starring Role?
With the rise of digital and social media the traditional role of the celebrity is shifting.
Collaboration Validation: The Brand, the Artists and Generation Authentic
Culture is the meme of life, it’s the collective creative conscious and thus the centrepoint for finding out what’s important to millennial audiences today
Traditional PR vs. Digital PR: What You Need to Know
According to the Public Relations Society of America (PRSA), public relations is defined as a strategic communications process that builds mutually beneficial relationships between organizations and their publics.
Rio 2016 and the Future of Broadcast Sports Marketing
Millions of consumers viewed the Rio Olympics on a device other than their television set, as NBC streamed 4,500 total hours of live competition during the Rio Olympics.
Live Moments: Olympic Gold in Digital Advertising
There is nothing like the thrill of Olympic excellence and victory to bring tears to the eyes of even the most reserved hearts.
How Brand Purpose Can Help Guide Advertising Strategy at Rio Olympics
Given the advancement in mobile technology since the London Summer Games in 2012, Rio 2016 presents radical changes in the way the Olympic Games are broadcast to the world.
Rio 2016: The Brand Legacy
With Rio 2016 now well under way, sponsors are enjoying the global euphoria generated by the Games, and understandably so.