“We are the heroes,” exclaimed Katie Meyler, CEO and Founder of More Than Me, an organization that uses education as a catalyst for transformative social change for girls in Liberia.
Brand Stars
Join the Conversation: Brands Leveraging Pop Culture Trends
Pop culture events and trends present a huge opportunity for your brand to be immersed in real-time conversations with its audience, and enable you to better define and establish the brand’s voice or personality.
Why Lionel Messi, Maria Sharapova and Tom Brady are Shaping the Future of Brand Partnerships
In the last year alone, high-profile athletes like Messi, Tom Brady and Maria Sharapova have been thrown into the spotlight for all the wrong reasons.
AW360Live: What’s Next in Sports? Presented by Octagon
Moderator Jason Kint, CEO, Digital Content Next leads a panel on What’s Next in Sports? The Interactive Fan – presented by Octagon, live from NASDAQ.
Hurdling for Hamburgers and Other Mixed Messages in the Minefield of Olympic Sponsorship
As a former athletics coach, my mum has been left perplexed by the sponsorship partners of the upcoming Olympics. ‘What on earth does McDonald’s have to do with sport?’ she asked. ‘What’s next? Hurdling for hamburgers?’
Strategy 2.0: How Business Needs to Accept the Hard Facts on the Power of Soft Skills
Business evolves. Just like music or fashion or any other industry, it grows and adapts with time to meet the demands of the economy, marketplace and consumer tastes.
How Our Youngest Minds Help Us Solve Our Oldest Problems
In 2005, Steve Jobs stood in front of a captive audience of students at Stanford University and told them to “Stay hungry. Stay foolish”.
Building Olympic Brands Beyond The Games
The Olympics is arguably the greatest institution in our culture.
How to Create a Great Customer Experience
Everywhere you turn, headlines are talking about the value in getting that customer experience right.
Long Live the Creative Gut
There are times when it might feel as though the era of the creative gut is gone—but fear not, dear creative.