While conducting ethnographic research in early 2013 for a digital DIY client, my team came across some interesting findings while interviewing Millennials in their homes.
Brand Stars
Since When Did Small Mean Global?
Being a global company really conjures up some impressive images in the mind’s eye.
The Creative Staff of the Future
The New Way Will Require New Skills. The rules of marketing were etched in stone long ago.
What Andy Murray Teaches Agencies About Client Partnerships
The dream team is back. With coach Ivan Lendl once again by his side, Andy Murray was crowned Wimbledon champion for the second time this Sunday.
The Big Brands at Wimbledon, and Andy Murray’s Socks
When we think of Wimbledon, there are certain brands that spring to mind: Pimm’s, Lanson, Robinson’s, Rolex. Perhaps less obvious, but no less important, are the brands of the players themselves.
Game, Set, Match: What Wimbledon Can Teach a Creative Director
Watching this year’s revered and nail-biting tennis tournament kick off once again, I was reminded of the unsung similarities between being a ballboy and my job today – heading up a creative team.
How to Stand Out: Lessons Learnt from Cannes
Over 15,000 delegates from 100 countries, hundreds of events, seminars and speakers taking the stage across eight action packed days.
The Brain’s Perspective of Cannes’ Winning Ads
Last week, in the sunny south of France, UK creatives proved they could hold their own among ad land’s biggest and brightest.
Selling Sex (and Other Things) at Cannes
Sex sells and it seems that Cannes have been in on the act as well this year. The themes and titles have developed from that of gender issues to one of sex and relationships.
Advertisers Get Happy
Given the choice between something fun and something not, I’m guessing I know which one you would pick.