Advertising Week Europe 2016 has passed through London in a whirlwind of debates, panels and parties leaving no sector of the industry unscrutinised.
Brand Stars
Four Insights on How Brands Can Connect with Women in the Changing World of Sport
A look at the numbers around women and how they are represented in sport and sport marketing can be discouraging.
Upping Your Elvis
Anyone who says they are not creative is lying – to themselves as much as to those around them.
The Back-Up Plan
It was 2 a.m. I was sitting in the creative breakout area for yet another night, on yet another pitch, trying to crack the next ‘big idea’.
Call Off Your Lawyers and Lobbyists; the Sugar Tax is Here to Stay
The economist’s argument in favour would be that sugary drinks, like many consumer goods, have negative externalities and ought to be taxed accordingly.
The Issue of Gender Equality – What Can Your Business Do?
The fact that yesterday (April 12th) was the day when women’s earnings finally caught up with men’s 2015 pay makes it clear that we still have a glaring gender incongruence to overcome in our workplaces.
5 Ways to Know an Agency Means Business: and How to Reciprocate
As the marketing world embraces innovation as a cornerstone of the future, it is becoming common for agencies and brands to work hand-in-hand with entrepreneurial start-ups.
Inspiration, Exploration and Consideration: How Advertisers Can Win the Cycling Race
Cycling is big business. It has moved out of the shadows as a niche, slightly mystifying activity into a new era of sporting success and infrastructure investment.
Getting Our Story Straight: Essential Ingredients for a Successful Post-Merger Brand
It’s been a busy few months in merger circles.