Marketers face a data dilemma.
By the Numbers
Backing the Right Horse – Why We’re Betting on Identity
The world of programmatic advertising is a high stakes game (not unlike a horse race).
6 Provocative Takeaways from Shoptalk 2019
In just 4 quick years, Shoptalk has grown from an intimate retail conference to attend, to the must-attend retail event of the year.
What’s the Point of Advertising?
Customers are demanding more from their brands, and we should demand more of advertising.
The Future of Broadcast – What ‘Multiplatform Content’ Means for Advertisers
Putting the fragments of TV back together again: multi-platform planning for the future.
Why Data Activation is Table Stakes for Marketing Success
The impact of failure to activate your data can be catastrophic.
A Kelkoo Audience with Mudit Jaju
How we expect the market to evolve during the medium and long term.
Looking Back To The Future
According to Cisco, in 2018 alone we will produce a whopping 1,812 exabytes (billion gigabytes) of data.
5 Podcasts Small Business Owners Should Be Listening To
One thing I’ve always believed is that we are never done learning.
How QSR Marketers Can Score Big Around Game Days
Game day has long been an opportunity for quick service restaurant (QSR) marketers to make a big splash with sports fans.