By the Numbers – Page 21 – Advertising Week 360 • AW360

Our industry needs to embrace new ways of thinking.

A Q&A with Liz Fogerty, Chief Strategy Officer of Edge Marketing

Aside from a powerful grip on audience attention, the greatest lure of digital video is its measurability.

Given the proliferation of channels, platforms and purchasing options, modern consumers are spoiled for choice.

More than 1/2 of marketers now view adjacency to competitor branding as a bigger problem than vulgarity, hate speech, violence and nudity.

This year’s theme was “A Local Revolution,” which emphasized the importance of implementing the newest in digital trends.

Research from the Financial Times reveals the need for a fresh approach to branded content.

Decoded data is the proof of what the user behavior currently is, and where potential road blocks lie.

Do your research, align your brand, and don’t be afraid to get in the game.

If your business is struggling to grow and your brand is failing to get traction, there’s a good chance those factors are related.