We will explore how marketers can review their KPIs and deep-dive into some of the ways to use incrementality measurement through ‘lift’ solutions.
By the Numbers
Marketing Attribution in the Data Tech Age
It’s time to start bringing unbiased measurability to cross-channel campaigns.
The Case for Democratizing Data Science
There is no asset deemed more valuable than data (other than people, of course).
Host-read or Announcer-read? Let the Data Decide.
“How can I be sure in a world that’s constantly changing?” – The Rascals, 1967…
What’s Trust Got To Do With It?
In January 2019, the Edelman Trust Barometer revealed that trust changed a lot in the past year.
The Model and the Magic
Our agency model, now 82 years in the making, has changed and morphed into the full-service integrated shop that we are today.
Bridging the Gap Between Big Data and the Consumer
How can retailers make use of big data to get ahead of the competition?
The Great Data Disconnect
“The answers to your business challenges have been hiding in your data.”
Scoring a Touchdown with Data-Driven Super Bowl Ad Campaigns
The public spoke, the media critiqued, and the “winners” and “losers” of the biggest US ad event on TV crowned.
How to Deliver Unified Experiences in the Regulatory Era
Data regulation is only in its infancy so, as current laws are enforced and new legislation takes effect, data privacy will be a top priority for brands all over the world.