The key to programmatic creative success is based on these four elements of effective personalization.
By the Numbers
Retail Brands: Knowing Means Growing
To set your brand apart from the competition (and thrive!), you need to get to know and communicate with your customers on a more personal level.
The Great In-House Bet
Today many companies bet on In-House teams to develop communication and digital strategies. Lala has gone one step further creating the first Digital Command Center in Mexico operated by the agency Beker/Socialand. We visited their new offices to chat with Alex Aleman, Corporate Digital Strategy Manager.
Why Customer Metrics Are More Than Numbers
Metrics are worthless if not used correctly. Lifetime values, driving repeat customers, physical vs digital channels – data points can make or break digital marketing strategies, and they must be fully understood to be fully unlocked by startups and corporations alike.
5 Ways to Gather Consumer Insights Before you Launch Your Business
Before launching your small business, it’s important you understand your customers’ buying behavior and why they prefer your product or service.
Why It’s Time to Use a 1st Party Algorithm
Programmatic is at a crossroads. Unless it can convincingly demonstrate its adds-value in the same way search is perceived to do so, its stellar growth could plateau.
‘Ditch the Vanity Metrics’: Native Advertising’s Path Ahead
Native advertising was under the spotlight at Advertising Week APAC 2019 as four of the industry’s leading lights went toe-to-toe to debate its merits. Panel moderator Richie Kenzie brings you the best of a robust session.
Why You Shouldn’t Have a Single Source of Data Truth
Having multiple sources that measure results differently should be viewed (and utilized) as our biggest asset. And it’s time we capitalize on it.
The Future is Data
Today big agencies seem to bet on Data as the tool that feeds innovation and creativity, but when we talk about it most of us are still perplexed.
Buyers and Sellers Should Unite Around Shared Business Interest
Will 2019 be the year of value path optimization?