When it comes to events and marketing, the biggest challenge many businesses face isn’t coming up with a creative campaign or an experiential event. In fact; this is far from the hard part.
By the Numbers
4 Steps to Aligning the Supply Chain Ecosystem
I recently re-read Marc Pritchard’s powerful call for a new media supply chain that “levels the playing field and operates in a way that is clean, efficient, accountable and properly moderated for everyone involved.”
Do We Have Too Much Data and Not Enough Understanding?
There is a massive opportunity with a combination of big data and artificial intelligence, however, if the industry is to progress, we need more than just statistics.
The Future of Data-Driven Marketing: We’re In It
We often speak about the agency of the future, but it’s already here and it’s constantly evolving to provide a wide range of data-driven marketing services for clients and brands.
The ‘Digital Token’: Proving Experiential Works
The challenge of measuring experiential effectiveness is noticeably creeping up the agenda.
Brands Think They Know “Who” Their Customers Are; The Question Becomes “Who Else?”
When brands approach marketing in an open-minded way, looking to learn, fascinating things can happen.
It’s a Mad Mad Ad World
Integral Ad Science joined forces with Neuro-Insight to find out just how much of an impression an ad’s environment really makes on the target audience.
The Evolution of Online Ad Regulation in the Dust of the Ad-Blocking Wars
The meteoric rise of users installing ad blockers during 2014-2016 took the industry by surprise.
Protecting User Data: How Close is the US to its Own GDPR?
With the ongoing consequences of data breaches, people are demanding more transparency around how their data is used.
Three Pillars That Can Save Your Subscription Strategy
In order to get a handle on how publishers can build a more effective subscription strategy, we spoke with Taboola’s VP of R&D, Ning-Ning Yu.