By the Numbers

TV attribution is one of the hottest topics this year, and it certainly was at last week’s Advertising Week New York.

It’s no secret that there has been an explosion of delivery into the OTT (“over-the-top”) space in the last year, but how do we truly measure its impact? How do we get brands to feel comfortable with restructuring their budgets to allow for more OTT spend?

In our upcoming Advertising Week New York session, Digital Transformation of Consumer Marketing, we are thrilled to present you with the foremost thought leaders from DTC businesses.

Podcasts are having their day in the sun. The medium dates back to at least 200, but it’s only in recent years that interest has really started to spike.

In our most recent edition of The Smart Audio Report, our research partnership with NPR, we learned that privacy concerns remain an issue with people who have not purchased a smart speaker.

Next generation measurement powered by next generation TV viewership data will finally allow TV to compete with digital on equal footing.

“Product” is at the center of everything a4 does from an innovation perspective, including marketing, customer rollout and sales training.

Humans are a visually oriented species, so video ads, regardless of platform or delivery mechanism, will always be as relevant to audiences as those they see elsewhere across the digital landscape.

To some marketers, ad creative is the most crucial factor in determining campaign success.