From appointing a devil’s advocate to admitting you’re wrong.
By the Numbers
Super Bowl Is No Place For Verizon’s Apology
But is a Super Bowl ad the best way for a major brand to make an apology?
Going the Extra Mile With Consent: Beyond Basic Compliance
When the EU enacted the General Data Protection Regulation (GDPR) it set off a data compliance rush and inspired others to review their own legislation.
Young Audiences Are Driving Cinema Admissions to Their Highest Levels Since the 1970s
In 2018 UK cinemas recorded their highest attendance levels for 50 years.
Superbowl: Michelob Achieves Calm, But Does it Win
If you’re playing along with the periodic release of Super Bowl ads in the lead up to the big game, you may have noticed a small trend: a few of them are clearly counting on the power of audio for their success.
6 Inspirational Graphic Design Trends For 2019
A compelling design offers the best chance to engage your customers and prospects, and leave a memorable impression.
Legacy Retail Needs a Reinvention
How Legacy Retailers Can Evolve to Compete against D2C Disruptors
Billboards Amp the Voice of Full-Throated Protest and Politics
Around the world – from small-town Kentucky to Nanjing to London to the site of the 2019 Super Bowl (Atlanta) – billboards give voice to protest, politics, and pranksters.
What AI is Doing – And Not Doing – For Your Campaigns
With all of the potential that AI brings, it’s no wonder that marketers are rushing to incorporate the tech.
Let Me Check You Out: Highlights From The NRF Conference
This year the annual “Big Retail” show organized by the National Retail Federation was buzzing, with attendance up almost 10% year over year.