We are exposed to 4000 to 10,000 ad messages every day.
By the Numbers
Cannes Lions 2018 Reflected a Maturing Industry, But One Still at Risk of Ignoring its Demons
Facing a raft of criticism for its past excesses, last week’s 65th Cannes International Festival of Creativity was a far more focused affair.
Use Your Earned Media to Get Paid
To drive the most revenue from the lowest investment, you’ve got to use your earned media to get your brand paid!
How Brands Can Use Voice to Create Competitive Advantage
If I were to ask why you favored one product or service over another, you’d likely reply with something related to branding.
A Case for Influencer Marketing Amid Backlash in Cannes
Influencer marketing has become one of the top ways companies from Fortune 500 conglomerates to early-stage startups amplify their message
The GDPR Inflection Point: Finding New Ways to Target
Contextual Advertising Makes a Comeback in a Post-GDPR World
How Can AI Help You?
Data. It’s changing everything as it shapes a new era.
Top Tips for Amazon Prime Day
Amazon’s biggest annual members-only shopping event, Prime Day 2018, is fast approaching.
If Every Driver Paid a Toll, What Would That Mean for Billboards?
If America switched from taxing gas to taxing miles driven, would that change help or hurt billboards?
Majority of Successful Small Businesses Profitable in First 4 Years
Marketing is the most under-invested area among small businesses owners, but the most important for growth.