With events like the Australian wildfires, COVID-19, and BLM coming in waves, brands have had to become much more sensitive in their messaging. And, as new research conducted by datasine and Sapio discovered, this pivoting has not always been easy.
By the Numbers
As Advertising Week Approaches, What Should Brands be Thinking About?
In our industry, there will always be buzz (excuse the bee pun!) around the latest technologies and their corresponding challenges, so smart brands have learned to focus on things that can move the needle for their business.
The “Social Saturation Point” Isn’t a Metaphor. It’s Math.
The latest revolt against Facebook is well underway. And while the participating brands cite ethical concerns as their primary motivation, many in the industry suspect that they have also tired of Facebook for other, more concrete reasons.
Three Areas of Investment for Marketers in Q4 2020
Once the initial shock of the pandemic beginning had passed, the reality of the next normal and drove marketers to take action. And, as unlikely as it may seem, many are making big investments in their future.
Rethink Ready: How to Prepare Your Business For What’s Next
2020 has been a year unlike any other. A pandemic that upended daily life and routines. Worldwide economic disruption. Universal uncertainty about exactly what comes next. We’re all traveling in truly uncharted territory.
Why the Taboola and Outbrain Merger Didn’t Click
One of the highest-profile mergers in the advertising technology and publishing business – Taboola and Outbrain – fell apart this week, nearly a year after its announcement.
Reaching Customers in a Complex Pandemic Era
Research is rooted in science. Science is rooted in observation. And observation is the root of understanding consumers. When we can observe behaviors and patterns, we can market to and resonate with just about anyone.
Gartner: 44 Percent Of CMOs Are Facing Midyear Budget Cuts Due To COVID-19
Fielded from March to May, the responses reflect CMOs’ optimism about business rebounding in the next year and a half, in addition to a desire to play things safe in 2021 by targeting existing markets.
Unilever: A Case Study in Marketing Sustainability
According to a recent CSG Retail and Sustainability Survey, 50% of U.S. consumers say that brands aren’t demonstrating their environmental practices.
Data-Driven Marketing in Crisis: How to Use Data to Turn Your Strategy on a Dime
Today’s business evolves at breakneck speed and your digital strategy needs to as well – from new technology, changing consumer preferences, changes in leadership or direction, canceled events, lackluster performance, or most recently, a global crisis.