Culture Crafters

The Americans with Disabilities Act (ADA) very clearly states that businesses need to do everything possible to ensure that public places are accessible to everyone. In a brick-and-mortar setting, the need for physical access is fairly straightforward, but with technology always changing, ensuring digital access can be a bit trickier. 

Now that we’re heading into the final stretch of 2020 campaigning, on the backdrop of a resurgent worldwide health crisis, we see that everything we’ve learned in past elections does little to guide us to this finish line.

The way we use language changes as the culture at large changes and the trend is towards respectful people-first language. It can be hard to keep up — but it’s essential for a healthy, inclusive culture at work.

Now that trade shows are on a break, or going only virtual, how should brands rework a product launch strategy?

Normville is a virtual town where social distancing is not only normal, but a way to be creative. Instead of being alarmist and banal, it’s playful and optimistic, helping people adjust to the new norm in a way that is simple, not scary – and if possible, a bit of fun.