As coronavirus disrupts nearly every corner of the economy, the fledgling cannabis industry is a COVID-crisis winner.
Culture Crafters
How Junior and Mid-Level Talent Can Help Make Agencies More Welcoming to All
Where my friends, both white and Black, are having more difficulty, is in changing their companies. Especially those working for larger agencies, where it seems like all of the power is in the hands of the few — wonder how those at the bottom might have influence at the top beyond calling out these brands’ responses.
‘Roadies to Their Rockstars’: How Movember is Using TikTok
Speaking during TikTok Australia’s Competitive Positivity session at Advertising Week JAPAC, Rachel Carr, Movember’s Country Director, ANZ, said their fun competitive origins gave them many synergies with the TikTok platform.
Why Looking Back Has Helped Us Cope With Lockdown
Nostalgia marketing has been growing in prominence over the past few years, with many brands seeing it as a shortcut to success when it comes to tapping into consumers’ emotions.
Time to Embrace Nature During COVID-19
Despite all the hardship it brings, the COVID-19 pandemic and associated lockdown are also giving some of us luckier ones the opportunity to step back, reflect upon, and reprioritize what really matters.
Social Platforms And Political Ads Are A Bizarre Marriage
Social media has become a dominant force, redefining political campaign tactics as rapidly as it’s redefined the entire media landscape. In an age when more than half of American adults get news from social media, Facebook and Twitter have never played a larger role in our nation’s politics.
COVID-19 Should Hit the Reset on Attitudes to Parenting in Agencies
The lockdown has given non-parents a window into just how challenging juggling parenting and work can be. It may be physically and emotionally draining, yet we parents are managing. That’s what we do.
How Can You Incentivize Consumers to Go Green?
Motivating customers to think and act green will create brand loyalty, affinity, and purchasing while also giving the environment a much-needed boost.
Will Amazon Go Grocery be the Way We Shop in the ‘New Normal’?
Although convenience was at the core of Amazon’s Go Grocery offering, the technology that enables this contact-free shopping experience could set a precedent for what the future of shopping looks like.
Quick Service Restaurants: Post-Coronavirus Marketing
Faced with the stark reality of closed dining areas, people working from home, and home-cooked meals, COVID-19 will force a radical rethinking of Quick Service Restaurant (QSR) marketing.